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occasion decorations
We have had so many business ideas over the years, charity based, craft based, blog based, but none of them really got off the ground. Maybe this was timing, or more likely we just hadn’t found the right idea – the one that got us pumped up and passionate. 
Earlier this year, right in the middle of a family crisis, HOOKED UP decs was ‘born’. I think personal reasons and the way the world had been since March 2020 made us think we just had to crack on…stop procrastinating and actually make this idea a reality. 
As a mother and daughter we are a bit ‘extra’ about things, especially decorating and all the personal touches when decorating for celebrations – from home made ornaments to table presents and displays. We love yearly traditions, passing these down the generations. My parents used to decorate a twig at Christmas, and now Lauren and I do this each year. This involves going to the local woods and finding a nicely shaped twig that is already broken off a tree. Then we struggle to get it in the car… back home to spray it, put the lights on and decorate it. It always feels a bit of a covert operation, although I’m sure we aren’t doing anything wrong! 
We wanted to create a space for others to continue, or start, family traditions through decorations for all the seasonal celebrations including Valentine’s Day, Easter, Halloween, and Christmas. We first thought of designing and creating our own products but then we wanted to provide more choice, more variety, more ‘extra’ – ta-da…HOOKED UP decs. 
Sometimes you just have to believe in yourselves and follow your dreams. 
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